Pembimbing : Nursiti

ABSTRAK :

ABSTRACT :

This study aims to empirically test whether product quality and service quality affect consumer satisfaction in forming consumer loyalty to the Kepahiang Babase Store (BKB).The results of the first hypothesis show the effect of Product Quality on Consumer Satisfaction. Based on the results obtained t count> t table of -2,673> 1,987 and the significance value (Sig.) 0.009 ttable of -5.770> 1,987 and a significance value (Sig.) 0,000