This research deals with the analysis of marketing communications college of the student's interest. The purpose of this research is the influence of marketing communications conducted a college student against ITBK (Institut Teknologi dan Bisnis Kalbe).

The free variable (independent) used in this research is advertising, personal selling, direct marketing, event. Sample research used is 80 students of the ITBK (Institut Teknologi dan Bisnis Kalbe) school year 2010 to 2011. In this study, the method used is the method mix a merger between methods of qualitative and quantitative methods. All variables are invariant by using SPSS program version 21.

Test, and linierita. In addition, researchers also use multiple linear test to calculate the influence of variable bound to the variable free. Method of multiple linear equations used interest earned= 13,802= 0,086 advertising + 0,473 personal selling + 1.158 direct marketing + 0,203 event, and to test the level of correlation relations obtained by test and determinant of 0,595 (R square) acquired for 0,354 or 35.4%. This can be interpreted as that which occurred in the dependent variable of 64.6% can be specified by variations that occur in variable independent marketing communications ITBK (Institut Teknologi dan Bisnis Kalbe).