The reason why this research was conducted was caused by the intensely increasing business competition in the fashion world and the growth of garment industry in Indonesia. The aim of this research is to know about the varied sales promotions and to whether there is an influence between sales promotion made with buying decisions and also to see the influence between buying decisions with customer satisfaction. The respondents of this research are consumer that had or still using the executive product that accumulates to 120 respondents. Methods used in this research are descriptive analysis and quantitative analysis using Structural Equation Modelling. The last conclusion is there is a correlation between buying decision with customer satisfaction.