This analysis aimed to know modern retailer strategy, the strategy that could make those companies strong and stable in facing high level of competition inside its industry. The example are Wallmart and Carrefour, this two companies are proven as sustainable improved company because of its ability in adapting to the uncertain environment. The observed strategies from those companies are: technology based strategy, organic structure of its organization, centralized organizational structure, market driven strategy, electronic commerce, value chain strategy. Before they use those strategy which we mentioned before, first thing that in regularly implemented by the company is analyze the problem in internal and external way, or usually we call it internal and external analysis (opportunity, trait, straight and weaknesses), this procedure implement in order to form balance for the company. Combining market driven strategy and technology based activity in doing company's manufacture might influence better procedure for them in doing their operational process and could obtain companies advantage value (more efficient or effective).