Promotional activities of retail firms was instrumental in supporting the sales of its products. Not necessarily a good product at purchasing a consumer if the consumer does not know the product. For the retail company promoting innovative and appropriate to consumers through fliers or banners - banners are placed at strategic locations. The purpose of this study is, 1. to investigate and analyze the influence of the retail marketing mix consist of the product, service shop, store atmosphere, price, promotion, and location of the customer satisfaction Carrefour, 2. to investigate and analyze how much influence customer satisfaction Carrefour on consumer loyalty. The results obtained from this study are, 1. marketing mix affect overall customer satisfaction, 2. Consumer satisfaction affect consumer loyalty, 3. Products offered apposing influence to customer satisfaction.