Emulation which progressively tighten in the world of business, making marketer intensively present advertisement which can persuade and invite consumer candidate to try and buy product which on the market.

In result of research analyse influence of advertising expense news paper with equation of multiple regresi Y= 545196.55+7.549(X1)+26.433(X2)-85.029(X3). From result of the examination there are relation between explained variable with value of adjusted R square equal to 0,587 or 58,7% which result of from earnings determined by third variation of independent variable, while the rest equal to 41,30% determined by other factors. Of result by SPSS software obtained value of constanta t0= 2,317, value of coefficient Kompas of t1= 4, 241, Media Indonesia coefficient of t2= 2, 376, Rakyat Merdeka coefficient t3= -2,960, indicating that t-hitung > t-table, individually independent variable influence by significant to data dependent variable accepted. While from result of Ftes got Fhitung 8.585>Ftabel 3,29, can be told by together variable of expense of advertisement news paper to have influence which significant to earnings of acceptance of new student institute of XYZ.