Success in newspaper management depends on the ability of managers to manage and integrate communication functions and business functions of the media in a balanced way. The presence of intelligent redaction is not enough. Without good management, the newspaper can not survive. It can even cause tension. Tensions among managers in the media, especially between the editorial and commercial. Here there is attraction between the interests of idealism and commercialism press release, which is increasingly stronger. This study aimed to describe the pattern of the attractive interaction between the components editorial interests focus on the ideals of the press with commercial components that focus on the economic interests of the press in the Daily Newspaper XYZ. The approach used is descriptive qualitative, resulting in an in-depth interview, writings and behavior observed in organizations with a comprehensive perspective and thorough. The findings of this study is the pattern of interactions in the interest towing pull is happening in the organization Daily Newspaper XYZ from planning to implementation and evaluation. The fight over ruled by the commercial power of idealism press. Social responsibility news media as a form of idealism powerless over responsibility of the media to pressure the company's business interests. Idealism press as oppressed in the midst of the current intense competition in the battle for readers and advertising. To try loosening all the editorial content of the newspaper policy against the commercial demands.